Market Manipulation and Company Regeneration: Developing the Concepts
نویسنده
چکیده
Few attempts to turn round ailing businesses are successful despite the advice from company doctors in their ‘airport books’. Managers do not yet have a robust framework to guide their rescue attempts. This paper describes and analyses a study of turnaround attempts in the engineering industry. Tentative concepts are developed and tested. Market manipulation is a process that was employed by the managers in the successfully turned around firms and market manipulation was the first stage in the development of sustainable competitive advantage.
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تاریخ انتشار 2001